To help your business succeed it’s a good idea to market who you are and what you offer.
In order to do this, you need a great advertising campaign.
A business marketing plan gives you goals, and an advertising campaign executes these goals. We are asked a lot about advertising campaigns, and how much should you spend? What platforms should you spend it on? What message best accomplishes the goals of your business?
What goes into an advertising campaign?
An advertising campaign budget should cover costs for advertising, promotion, design and public relations. What you spend in each area varies based on the size of your small business, your annual sales, and how much your competition is advertising.
Depending on the industry, the marketing budget overall should include:
- Print media and radio advertising
- Design and printing costs for print materials such as billboards, brochures, flyers, direct mail costs, banners, and store signage.
- Website development
- Public relations
- Photography
- Trade shows or promotional items to giveaway
- Special events or open houses
How much should you spend on marketing your business?
Determine a dollar amount for each of the above areas. Keep in mind, it is usually easier to begin with a base amount for the entire marketing budget, and then divide it into subcategories. Although each business’s marketing budget will differ, it’s a good rule of thumb to budget somewhere between 9%-11% of your small business revenue for marketing efforts. We’d love to help you work on a advertising campaign, just give us a call at 931-221-4991 or click here to get started »