If your website is slow, it is costing you customers!
Studies show that if a page load time is more than 3 seconds, the average visitor will go elsewhere, especially if they are on a mobile device. The rate at which a visitor arrives at a website, and leaves within a few seconds is known in the industry as an abandonment rate or bounce rate.
To explain more about abandonment and bounce rates, here is a great article to check out.
Important Page Load Statistics
39% of people will leave a website if images take too long to load.
74% of users will leave a website if it doesn’t load on their mobile device after 5 seconds.
44% of customers will tell their friends about a bad experience online.
16% is how much customer satisfaction decreases with a 1 second delay.
52% of customers cite that quick page loading is important to their site loyalty.
How Page Load Affects Revenue
64% of shoppers who are dissatisfied with a site visit will shop somewhere else next time.
43% of buyers will go to a competitor’s site next time if they’re faced with a negative mobile shopping experience.
Amazon did a test which showed they would lose $1.6B/year if the speed slowed down by just 1 second.
Fun fact: You might think that a few seconds is not that long to wait, BUT, customers remember online loading time as being 35% longer than they actually are.
The top three factors that affect loading speed:
- Oversized images – While large, crystal clear images may be essential to your website, they must be optimized for viewing on a variety of mobile devices.
- Too many plugins – This is often the case for WordPress, Joomla, and Drupal sites. Each unnecessary plugin installed means scripts and resources are adding to the site load time. Make sure to use only the plugins that you need.
- Lack of proper caching – Caching results in the website files and resources being prepared in a way that is most efficient for fast retrieval. Caching is essential to page speed.
Having trouble with page speed?
Thrive can help provide a full analysis of how your website is loading and what is affecting your load times. Knowing how quickly your website loads is not enough. In-depth analysis is needed to test your website load time under a variety of conditions, such as different types of mobile devices and download speeds.
We can help identify your site’s performance bottlenecks. Our in-depth analysis of your page speed will include a detailed breakdown of every element that is loaded on your website, and what content type is slowing down the overall load time of your site — revealing exactly how to improve your speed.
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