Woman Focused Bank Brand

Woman Focused Bank Brand

Her Bank by Legends Bank

A Better Banking Experience for Women.

This client approached the Thrive team ready to launch a new brand inspired by women for women.

Our team sprung into action to meet our client’s deadline prior to launching the Her Bank brand at a kick-off event. The Thrive team helped with the following:

  • Brand development
  • Custom website design & development
  • Social media management
  • Development of marketing materials
  • Brand kick-off event
  • Branded swag

The products and services are provided by Legends Bank and delivered through a team of exceptionally skilled and experienced women, BankHers. The Her Bank strategy also included creating a uniquely separate, but cohesive look in the color palette, fonts, and creative design, but with a name that would represent and appeal to women. The new website provides users both the digital banking experience and access to creative content and resources such as blogs and a Her Bank curated Spotify playlist.

Unlike traditional banking brands or campaigns, Her Bank was created as a lifestyle brand to be a supportive and educational resource and provide a better banking experience for women.