Woman Focused Bank Brand
Her Bank by Legends Bank
A Better Banking Experience for Women.
This client approached the Thrive team ready to launch a new brand inspired by women for women.
Our team sprung into action to meet our client’s deadline prior to launching the Her Bank brand at a kick-off event. The Thrive team helped with the following:
- Brand development
- Custom website design & development
- Social media management
- Development of marketing materials
- Brand kick-off event
- Branded swag
The products and services are provided by Legends Bank and delivered through a team of exceptionally skilled and experienced women, BankHers. The Her Bank strategy also included creating a uniquely separate, but cohesive look in the color palette, fonts, and creative design, but with a name that would represent and appeal to women. The new website provides users both the digital banking experience and access to creative content and resources such as blogs and a Her Bank curated Spotify playlist.
Unlike traditional banking brands or campaigns, Her Bank was created as a lifestyle brand to be a supportive and educational resource and provide a better banking experience for women.