Marketers have been downplaying blogging and pronouncing it dead for more than a decade now, so it’s no surprise many people who are looking to get into it are questioning whether it’s still worth it or not.
The truth is, blogging remains a viable opportunity for individuals to earn an income online and is still a critical part of any digital marketing strategy. Businesses rely on blogs to bring traffic to their websites or use them as an alternative way of generating income. With this in mind, it’s safe to say blogging is far from being obsolete. On the contrary, it’s very much alive and in demand, which is evident just by looking at search results. While the majority of marketing resources are being redirected to Facebook, Instagram, and other social media platforms, the fact remains that a simple Google search won’t take you to a social media page. Instead, you’ll end up on someone’s blog.
That being said, blogging practices have changed drastically over the years, and something that worked yesterday might not be a viable approach today. But fret not! Our Thrive marketing team is here to set you on the right path and provide you with some quick tips on how to launch a successful blog.
Treat Your Blog as a Business
Before you get caught up in figuring out what SEO techniques work best for your blog, you need to ensure it’s built on a solid foundation. In 2020, a blog is more than just a diary-style web page that you use for writing down your thoughts. It’s a business, and as such, it should be treated as one. At the foundation of every business is a clear and concise plan that lays out general guidelines, goals, and objectives. For a blog, this means clearly defining your targeted audience, as well as your niche.
Don’t Go Overboard With the Technical Jargon
Unless you are going for a strictly technical blog, your goal should be to create content that’s easily digestible. What this means is your blog should attract both experts but especially beginners. While most new bloggers are eager to impress and showcase their ample knowledge of the topic they are writing about, we suggest taking a step back and focusing on making your blog accessible.
Quantity No Longer Trumps Quality
Back in the day, more posts translated into more traffic, especially if they were somewhat optimized. This kind of approach to blogging is nowhere near as effective as it was back when content was sparse, and the average reader’s attention span wasn’t as short as it is today. While posting regularly still plays an essential role in improving visibility and luring in new visitors, creating high-quality content that is engaging and offers true value is much more important for your blog’s long-term success.
Try to Be Unique
Stealing other people’s ideas is a no-go and not just from a moral point of view. Google punishes content that is not unique, so patchwriting other people’s ideas will hurt your ranking a lot. On top of that, it is estimated that there are over 600 million blogs spread around different platforms, making it hard to stand out if you’re doing the same thing everyone else is. Finding the right niche, choosing interesting topics, and sharing your unique opinion on them is the number one thing that will separate your blog from others.
The bottom line is, blogging is still very much alive and kicking; however, the rules of the game have changed. If you need someone to bring you up to speed with the latest strategies and practices, the Thrive marketing team is more than qualified to help you out. Our seasoned bloggers will make sure your new project is set for success by pitching some ideas and making sure your SEO is on point. Give us a call today!