Here at Thrive Creative Group, we get lots of calls about logo design.
While having a solid logo is key for any small business, your logo is only a small part of the much bigger picture of your business’ brand.
Your brand is an all-encompassing feeling. Your brand is who you are; it’s a visual representation of your professional personality and everything you want clients to know about you at a glance.
When you think about it that way, developing a brand for your business can be a bit overwhelming, but it doesn’t have to be! Before diving right into brand colors, fonts, and all the other fun details, here are 3 steps to consider overall when building your small business brand:
- Research & Planning: Begin by reviewing your company history & mission. If you are rebranding, you will likely want to remain somewhat true to your roots for a feeling of consistency across time. Building a new brand from scratch? Research competitors to see what works for them vs. what does not. How can your brand stand out among the crowd? We would also recommend researching current clients & their view of your company. Are there already things you are known for (quality, trustworthiness, even having a great sense of humor)? Use these to your advantage!
- Build A Brand: Now that you have done your homework it’s time for what we think is the fun part! During the brand build you will work to compile typefaces, taglines, graphic elements, colors & textures that reflect your research findings.
- Brand Integration: Once your brand is designed and developed, it is time to establish a brand presence in the minds of consumers. In this phase, you will create print collateral like business cards, letterhead, envelopes, postcards, ads, rackcards, etc. This is also the time to create cohesion on the web (branded website & social media accounts). Consistency is key when it comes to pushing out elements to communicate brand awareness to customers.
Don’t forget, here at Thrive Creative Group in Clarksville, TN, our talented design team is here to assist with all of your business’ brand design and development needs! Check out some of our work here, shoot us an email, or give us a call at 931-221-4991 today!
Posted In: Marketing Tips