Design: An Ongoing Process
Once your business has a brand and/or a website this isn’t a time to sit back and watch. Design is an ongoing process that continues with innovation, improving upon what you learn from your customers and continue to learn throughout the years to come. Sitting back and watching your design never being developed, is like waiting for your house to fall in because it’s not being renovated. The secret to this is balancing change with frequency. Too much innovation within a short time period can confuse your customers, but by watching your customers personal experiences through the upcoming months can help you to better plan for your design changes needed to take your business into the future.
Apple is a great example of showing how design and engineering combined is an ongoing process to better improve the lives of their customers. With iOS7 Apple has redesigned their mobile brand by simplifying complexity.
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Posted In: Marketing Tips