Our boss believes in content marketing & we think yours should too!
If you are reading this blog, then you are already seeing first hand how important content marketing can be to a business.
Here at Thrive, we are always preaching to clients, “Invest in yourself!”This may sound like a message you would hear at a motivational retreat on some exotic island (we wish we were writing this blog from a location like that…), but we mean it!
There is REAL value in investing marketing dollars into your business’ own channels: your website, your social platforms…your content!
Are you planning to make the push with your management team that quality content is worth a fair share of the company budget? We believe in you! Take a look at these quick tips before your face to face & go get the content support that your business deserves!
1) Make the case for content
Before approaching your boss with this topic, remember to:
- Educate – Why is quality content important? They will need to know since they can’t support something they don’t understand.
- Focus on value – You know what they say: money talks! However, the value of great content can’t be measured in end dollars alone. Better content leads to relationship building for an an overall improved user/client experience. (Which, technically will probably lead to more sales along the way, but who’s counting?)
- Show your work – Your boss is probably the boss because somewhere along the way, they have tracked and pushed for positive results. Come prepared to talk data & metrics!
2) Make content an important part of the team
Any good athlete knows that to keep your spot on the team, you have to prove that your position is valuable. Show your boss how content can align with company goals like:
- Brand awareness and increased visibility
- Increased lead generation
- Better overall customer satisfaction
3) Expect push-back
Whether it’s, “We’re not interesting enough” or, “We don’t have time for this” you are likely to have some resistance from anyone who is unfamiliar with the value and need for content marketing. The best plan of action in this case is:
- Anticipate concerns (budget, resources, etc.)
- From here, formulate several counter-arguments so that you are prepared.
- For example, your boss may say that they feel your company is not interesting enough to blog about. Remind them that, at the very least, your current customers may have questions. In turn, their improved customer experience will keep them coming back & encourage them to refer your business to others!
Interested in learning more about content marketing for your small business? Are you the boss and you already know content marketing is something with which you need help? Give us a call at Thrive Creative Group right here in Clarksville, TN! If phone calls are not convenient, you can also contact us online. We are so glad that the content in this blog attracted you to our site & would love to tell you more about the other services we offer. Learn more about making the professionals at Thrive a Dedicated Resource for your business today!
Source: Quick Sprout
Posted In: Marketing Tips