Branding Toolbox: A Logo design is not your brand

What is branding?

logo vs brand, what is the difference

Many of our amazing, small business clients ask us about branding.


So what better way than to put into a blog. Here is our explanation of the difference between branding and a logo.

_ _ _ _ _ 


A logo by itself is not branding, and you cannot take off branding your business without a logo. Am I confusing you enough yet? Ha!

Logo: a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

A logo is a mark, an emblem, a piece of your brand. So say we are working on branding your new startup or small business. It’s only one piece of the awesome puzzle! Branding has many different roles that come together and form an overall perceived look for a business or product.

Let me be clear, a logo is not our brand. A logo is a piece, that must be included over all the elements down to items like:

  • Invoices
  • Packaging
  • Ink Pens
  • Stationery

Basically, all items that your customers see and take home with them. All of those pieces together are your brand!

Branding: the promotion of a particular product or company by means of advertising and distinctive design.

Branding becomes a part of every single element of your business. It starts with a logo, and continues with consistent look into your

  • Business cards
  • Facebook cover photo
  • Company tee shirts
  • Wall colors inside your building
  • Lettering on the door
  • Your sign out front
  • Lettering on your vehicle
  • And so much more!

Well, you get the picture! To keep it simple, here’s a list of a few quick ways to understand what the heck we mean when it comes to branding vs. logo design.

What branding is:

  1. Branding is the perceptions of your audience
  2. Branding is the personality of your business
  3. Branding is the foundation of your marketing
  4. Branding is a reflection of your company values and what your business stands for, believes in, and why you exist.

What is a logo:

  1. A logo is a mark
  2. A logo is colors
  3. A logo is fonts and distinct typefaces
  4. A logo is flexible to be square, horizontal, vertical, a stamp, a seal, one color and full color, look great as big as a billboard and as small as on a business card!

When we do logo and brand development to create a full branding toolbox for our clients it is FULL of great and awesome things! Some of the graphic design assets we create are:

  • Logo – The symbol of your brand
    • Full Color Design
    • One Color Design
    • Horizontal Design Layout
    • Vertical Design Layout
    • Stacked Design Layout
    • EPS Outlined Vector Files (for embroidery)
    • PDF – High & Low Resolution (for signage & print)
    • JPEG – High and Low Resolution (for online & social media)
    • PNG – Transparent (for powerpoint and color backgrounds)
  • Stationery – Business cards, Letterhead, envelopes
  • Note Card/Thank you Card Design
  • Print Ready File setup
  • Digital Letterhead
  • Social Media Platform Profile Image and Cover design

Additional items you can also consider for your branding are:

  • Marketing Collateral – Flyers, brochures, postcards
  • Website Development – Brand photos, blogs, events, PDF downloads
  • Social Media – Instagram posts, Facebook contests
  • Packaging – Tissue paper, stickers, and bags for products
  • Apparel Design – Shirts worn by employees and are great for giveaways
  • Signage – Interior & exterior design
  • Banner stands – For events and open houses

We partner with our clients, and help them understand that all things that visually represents their business must be branded!

Whew! I mean have you had fun reading this or what? If you have, enjoy a few more past blogs we’ve written about our love of branding here:

Common Web Design Mistakes

Build a better Brand

Photography Tips For Social Media Marketing

Need a new brand or to refresh your existing brand or logo? Give us a call at Thrive Creative Group right here in Clarksville, TN! If phone calls aren’t convenient, you can also contact us online. We would love to tell you more about our custom brand design, along with all of the other services we offer. We’re ready to help your small business thrive!