Social Media Calendar and Improving SEO

Establishing a social media plan helps avoid stress and improve your brand’s SEO!

Last month we talked about the importance of using a Social Media Calendar to stay on top of the surprisingly complex job of posting on all of your social media platforms. A social media calendar is essential to running a successful social media campaign. Still, you may be wondering if it is really worth all the effort!

Social media marketing is a great way to get your name out to users of various platforms. It helps you maintain brand consistency and for many businesses it leads to direct sales and business contacts.

Beyond these more obvious advantages to using social media, there are also many ways regular posting can improve your business’ SEO. Using keyword heavy social media posts across a variety of platforms can help boost your online presence and ranking on various search engines. Here’s how:

1. Social Media Profiles Rank In Search Engines

When a potential customer decides to search your business by name, ideally you will be the first business ranked on the page. However, if you have completely filled out, verified business pages across multiple social media platforms, these pages will also rank in the same search. Because of this, your business will not only rank first, but also second, third, etc.

2. Links Posted To Your Social Platforms May Boost Your Search Rank

Many marketers believe that links to your website via social media accounts have a major impact on your rankings. It is possible that Google would consider links published on social accounts to be credible backlinks and Bing has basically said that they already consider them to be valid backlinks. If these are indeed marked as credible backlinks, then they will absolutely influence a page’s rank and help your business show up higher in search engine rankings.

3. Social Media Channels ARE Search Engines

Did you know that YouTube is the second largest search engine on the internet, processing more than 3 billion searches a month? Social media outlets also boast their own search features, therefore, you should be using keyword rich posts on every platform. This includes using hashtags as well as tagging people and locations. The more you do, the more your business will come up in social searches!

4. Not Now Doesn’t Mean Not Ever

Although some large search engines (like Google) say they don’t use social media in their algorithms to determine search rankings, it doesn’t mean they won’t in the future. If you build SEO on your social media platforms starting now, that information will still be out there should algorithms ever change. It is better to be prepared in the event that these changes happen. This is made especially true due to the fact that you most likely you won’t know when algorithms change should that happen in the future!

5. Don’t Forget Bing

It is easy to think the buck stops with Google, but they aren’t the last word in search engines. Bing is the default search engine on iPhones when searching with Siri, and is a huge search engine in its own right. Bing has been crystal clear about how their algorithm incorporates social signals into their search results. That means that the more SEO you have on your Social Media, and the more popular your page is, the more likely you are to show up in the search rankings on Bing.

If this information is starting to become overwhelming, don’t let it be. The simple take away is this: post regularly to your social media accounts. It will engage your audience, help you build your brand and improve your SEO!

To learn more about the connection between your social media accounts and SEO, contact us. We offer social media marketing as well as general SEO help. At Thrive Creative Group our job is providing awesome customer service to entrepreneurs using branding & advertising. Small business owners, start-ups, nonprofits & corporations are the clients we partner with as a dedicated resource for all sorts of marketing needs.

Sources:
Kissmetrics
Website Magazine
Quick Sprout

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