… and Twitter and Instagram.
In 2019, there will be 73 million Millennials and Millennials are who will drive your business. To reach these potential and influential customers, you need to be where they are: Facebook, Twitter and Instagram
According to Hootsuite and We Are Social, there are over 2 billion users on Facebook, 700 million on Instagram and 328 million on Twitter.
Start Targeting Them Now
The good news is millennials love social media. They also love being on a mobile platform. If you’re marketing to a younger demographic like them, make sure your digital campaigns are optimized for mobile technology, your website is mobile responsive and that you leverage social media in every single small business marketing strategy.
How do millennials like to shop online? They prefer to shop with their smartphones.
- According to PFSweb, 79% of millennials said that mobile usage introduced them to a new brand
- 54% said that shopping apps made it easier to shop online.
That’s important because millennials spend more money in online sales than any other age group. The average 18-year-old to 34-year-old lays out roughly $2,000 annually in eCommerce sales.
It’s worth noting, though, that while millennials love to use their smartphones for virtual window shopping, about 60% of them prefer to complete their purchase with a desktop or laptop computer. That’s because the whole checkout process of entering a name, address, and credit card number is much easier with a traditional keyboard.
At Thrive Creative Group, we make sure your website is mobile friendly and ask us about ecommerce websites. But above all else, let us help you get busy with your social media marketing. Those Millennials are going to need your product or services! Contact us today!
Inc. and pewresearch.org
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