Email marketing is no longer one-size-fits-all as it has changed during the pandemic in 2020. Thrive Creative Group has the low down on what you should expect in your inbox and how small businesses can capitalize on these new trends.

According to Hubspot, marketers are sending 27% more emails than before the pandemic, and that’s expected to continue. Here are a few trends to look for in 2021.

1. Hyper-Personalization
   • Personalized subject lines are 26% more likely to be opened.
     • However, names in subject lines won’t be the only reason people will stay subscribed because if the email content does not meet the audience’s interests, they’re more likely to unsubscribe.
   • Hyper-personalization allows you to group your subscribers into smaller segments based on interests, location, purchase history, etc., allowing you to create content specifically for that audience.
   • It is easier if your email marketing service allows dynamic content.
     • Dynamic email content is the personalized part of your email that changes based on your different audience.
   • MailChimp, Emma, and Constant Contact are examples of services that allow dynamic content, and the Thrive team has lots of experience working with each of these email platforms. We spend a lot of time working on these for our awesome clients!
2. Text-only emails
   • Mixing text-only emails are a good change of pace for your subscribers.
   • Text-only works when you’re looking to get more personal. Think of it like you’re sending an email to a family member or friend.
   • Text-only emails also save time!
3. Bright colors
   • Bright, vibrant colors stand out more.
   • Colors can increase your brand awareness, increase your click-through rates, and help sell your products.
   • Our graphic design team says having a cohesive recognizable look in your brand colors sets your small business marketing apart from the competition.
4. Increased investment in email marketing
   • According to Forrester Research, marketing message volume will increase by 40% in 2021.
   • Marketers saw a greater return on investment (ROI) in 2020 than previous years, expecting to see even more emails in 2021.
   • Email marketing is also one of the less expensive budget-friendly options as well for small businesses.
5. Automation
   • Automations are when you can trigger an email to be sent at a particular time.
   • This can be a welcome email when someone first signs up as a subscriber, birthday emails, anniversary emails, etc.

The Thrive team works collectively to make sure our client’s email marketing campaigns are successful. Need help getting started with email marketing? Let us help! Contact us today by filling out our project questionnaire.